From an early age, we’re taught to be polite and say “thank you.” But for small businesses, the practice is more than just good manners. It’s a way to grow their business by strengthening relationships with their customers. Some even host an event to thank customers.

Client appreciation events might be as simple as an open house. Some businesses might sponsor a family picnic event in a park, and others might host a special sale for customers only. The shape your event takes is not as important as the reasons why you should consider doing one.

Here are four reasons why you should add a client appreciation event to your marketing plan:

• Repeat Business – Events of this kind give you another opportunity to get in front of your customer and develop your brand. Customers that have a strong relationship with a business are more likely to buy again.
• Addresses Buyer’s Remorse – Customers can have second thoughts or regrets after  their purchase. An appreciation event gives them a positive experience that reinforces  that they made the right choice. It also gives you the opportunity to address any concerns.
• Source for Referrals – Enthusiasm is contagious. Appreciation events can pump people up about your business. So customers will likely tell others about their experience. That referral could be a future source of business.
• Word of Mouth Advertising – Imagine a room full of customers talking about their  experiences with various products/services you offer. Chances are they’re likely to hear about one they don’t have but might consider. Recommendations from a satisfied customer can be a powerful motivator for a repeat sale.

Say thank you to your current customers by hosting an appreciation event. Not only can it  help to strengthen your current base, but it can also be a gateway to repeat business and to new customers.